Among the over 200 Google ranking signals, quality and trusted incoming links are the firepower that incredibly increase search engines ranking; with domain-level link authority and page-level link features sharing 40% of total ranking factors between them.
The more relevant, quality, trusted and authoritative links pointing back to your webpages, the more your chances of ranking high in search engines results pages increases, right?
Well, that’s true and it is a fact that has being proven, established and accepted in the SEOs arena.
But sometimes, you’re not just getting the expected reward for your ongoing link building efforts, you’re sure of putting in your all and just about everything you’ve read on effective link building strategies for seo purposes – you’ve tried and tested everything.
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You’ve done almost everything accordingly, the links are live on your link partners websites pointing back to your individual webpages – but your ranking didn’t move up an inch, why?
Well, that’s what we’re together on this page to find out, and see how you can go about fixing things up, and hopefully your ranking will start moving up the search results page.
First, you’ll need to do a bit of work here to see if you’ve being guilty of some of the listed points below, you can then follow the suggestions to see how your search ranking will improve overtime.
#1. You’re not Getting the Right Links
What are the right links, I guess you are asking?
There are a wide range of scenarios that determine the effectiveness of a link pointing to a page at any given time, here I discuss five:
Low Root Domain/Page Authority
Five or six years ago, this could mean different thing, and can really shoot a page right the roof top…but not anymore.
Getting links from low root domain may in today’s competitive online marketing place, and the struggles to hit #1 on Google SERP for high competitive queries will do little to nothing in regards to helping a page moving up an inch in search ranking.
Links from low root domain authority won’t yield better result especially if you’re trying to rank for high competitive search queries. This links may come from relevant pages, but their domain or page authority doesn’t have the firepower to move another external page up in search ranking.
How do you Discover High Authority Domain/Pages?
I use two simple tools to quickly analyze the important metrics of a domain/page either on search result page or current browser tab page url.
SEOQuake and Mozbar are two of my favorites Google Chrome extensions SEO tools.
With the help of these tools, you quickly get important data you need to evaluate a page metrics and see if they worth adding more values to your pages. Mozbar let you quickly analyze Page and Domain authority, current page analysis, followed, nofollow, Internal and external links on a page – you get more page analysis with Moz pro subscription.
SEOQuake do lots more. From Alexa traffic rank to whois data, # of index pages – you get a wider range of quality info of a page instantly.
With these two set of SEO tools, It is now possible to channel your link building efforts to where it will bring you the best returns in the shortest possible time.
– Relevancy
Though in some rare cases, the absence of this might make a different in ranking, but to get the best out of your link building strategies, it will do more good if your links are coming from pages that are on same topic or sub-topic as yours.
Lets assume you write on WordPress Plugins, and you get linked to from a page that talked about “breast cancer cure“, I don’t know how links from such page will benefit you for anything.
Even if such page has a very high page and domain authority, Google may choose to discount it for so many obvious reasons.
– Getting Links from Same Domain
Diversifying your link building profile is one of the most important link building strategies to master after post-Google algorithm updates that have changed the SEO game.
Gone are the era where gazillion links from a few root domain can make the BIG different in search engine ranking; now “more is not better“, is now all about the quality of links even if they’re just a few hundreds from different root domain.
Start getting links from different domain and page authority sites asides from the ones you already had, take your link building campaign further – reach out to other webmasters, create new connections, establish new relationship, market your content to wider relevant audience.
From this activities, and if done correctly you may get fresh links from new domains that will add to your link building profile.
– Location On a Page
If your links are placed on the sidebars, footer links, etc……Google again may choose to discount it.
This is not like getting links within the main content on a page, and I don’t think there would ever be a time that links in these places will hold same value as links in the main content.
In Google’s eye, links placed in such places as footer and sidebars of a page are good as promotional links, or for showing stuffs out and not editorial links.
Get your links placed in the main content of a page. Though this is harder to achieve, because you have no control over what goes on other people’s blog.
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